Since 2013 +ANDERSEN & ASSOCIATES has been providing Consulting & Advisory, Education & Training, Support & Mentoring, Execution & Digitalization to large and medium sized companies & organisations (GOs & NGOs) like Public Multinational Corporations, Private Enterprises, Public and Private Startup Support Programs, and Government Organisations.

We help Executive C-Level Managers, Innovation Managers, Innovation Catalysts, Innovation Teams & Intrapreneurs, Human Resources (HR), Startup Support Programs like Accelerators and Incubators, GOs, NGOs, and Non-Profits reach their innovation and digitalisation goals.

Learn More



"Mastermind 2022"

"Germany's Wisest Minds"


Founding Principal Vidar Andersen selected as Mastermind 2022
Logos of DUP UNTERNEHMER-Magazin, DIND - Deutsches Innovationsinstitut für Nachhaltigkeit und Digitalisierung and the VORDENKER 2022 initiative

We are honoured that our Founding Principal Vidar Andersen has been selected as one of the “Vordenker 2022 - Deutschlands klügste Köpfe” (“Masterminds 2022 - Germany’s Wisest Minds”).

The initiative is a co-operation between Germany’s largest business magazine “DUP UNTERNEHMER-Magazin" (a Handelsblatt Group joint venture) and “DIND - Deutsches Innovationsinstitut für Nachhaltigkeit und Digitalisierung” (DIND - The German Innovation Institute for Sustainability and Digitalisation).

You can read the full interview in the DUP Magazin online.

Read More

business models

do not


That's why we enable companies to manage and run innovation for tomorrow
inside their own company, using their own people


Because innovation in your company will never happen by outside consultants


It has to come from your most valuable assets - the people you already have on the inside


We help companies achieve an acceleration of 50 times the speed of traditional innovation


Through science + entrepreneurship


Working exclusively with real entrepreneurs, ZERO consultants or academic theorists


Delivering actual results instead of PowerPoints


Empowering Intrapreneurship because we recognise that entrepreneurial people is the very instrument of innovation


Data-Driven because we recognise the power of the scientific method to experiment and measure what actually works as the best yet


The Startup Way because we recognise The Startup as the optimal vehicle for disruptive innovation at speed



+ANDERSEN & ASSOCIATES has been helping medium and large corporations and organisations avoid stagnation and achieve continuous innovation as a predictable process at up to 50 times the speed of traditional methods - combining science with entrepreneurship, the startup way - since 2013 by empowering the core assets - the employees - with proven, actionable answers to the questions of how to attract, motivate, support and retain innovative people, and how to generate, discover, explore, and exploit innovative new business ideas from within the company.

In not so many words, we enable companies to discover and explore new opportunities for growth and to successfully execute new business models - today before their current model becomes obsolete tomorrow - by helping them design, build, manage and run a successful continuous innovation pipeline at the speed required in today's market.




Innovation as a Process

Predictable, scalable, data-driven, 50x faster

In the last decades it has become clear that corporations are facing continuous disruption.

And disruption - addressing a market that previously couldn’t be served or creating simpler, cheaper or more convenient alternatives to existing products - has never been developing faster than today. The competition is no longer peers or near-peers in your industry; Today, small and agile startups out of nowhere are being funded at an unprecedented level to fight the incumbents, the established industry leaders - you.

However, most large companies find it impossible to respond to disruption because they are still centred around the old, slow and cumbersome processes, tools, skills, methodologies, roles, compliancies and KPIs that block innovation and make them vulnerable to being disrupted by startups in the first place.

The current unpresedented speed of deployment of disruptive (Horizon 3) products, strategies, and capabilities is the most devastating upset to the status quo. In the 20th century disruptive (Horizon 3) innovations took years to research, engineer, and deliver. In today’s digital 21st century world this is no longer true - and unfortunaly most managers still haven't gotten the memo. Today, disruptive Horizon 3 innovations can be delivered as fast as for Horizon 1 in the existing product line. Companies that are operating as if it's still the 20th century are going to be in for some very unpleasant surprises.

Companies stagnate and die from failing to find and execute new business models before their current one becomes obsolete. They fade away over time because they move too slowly. They fail to attract, motivate, support, and retain the innovative people needed to find the new Business Models, and they don't have the processes in place to predictably discover, explore, and exploit new innovative ideas from within - perpetually and at the speed required in today's market.

Instead of also innovating from within, many companies are still only looking for answers outside of the company in mergers and acquisitions (M&A) that fail up to 90% of the time according to the scientific research done by several independent sources like Bain & Company, Hay Group & La Sorbonne, and KPMG.

However, the companies who have become masters of continuous innovation have realised that innovation doesn't come from plans or people outside the company – It is found in the people they already have inside, those who really understand their company’s strengths and vulnerabilities.

The companies successfully mastering the new game of innovation are also using new processes, tools, skills, methodologies, roles and KPIs to be able to compete with startups and disrupt themselves from the inside instead of being disrupted from the outside.

The tools, processes, methodologies and KPIs that got you here, won't get you there anymore. By applying new ways of managing innovation, a more scientific and entrepreneurial approach, you can get results today where data talks and BS walks at a speed of 50 times faster than the conventional methods of the past.

+ANDERSEN & ASSOCIATES provides companies with actionable and proven paths to mastering innovation as a predictable, scalable, repeatable, and data-driven process at up to 50 times the speed of conventional innovation methods.

In not so many words, we help you prepare for tomorrow today - the startup way



Education & Training

Innovation runs on people. The obvious place to start is with training your people, with educating all of your employees in the best experiential entrepreneurial innovation methodologies available, not just for cherry picked favourites or as a reward incentive for the few, if you expect sustained change in your company.

And you don't have to take our word for it. MITSloan Management Review published a research report explaining why learning is central to sustained innovation, emphatically stating:

"Many managers think they can create better products just by improving the development process or adding new tools. But it's skilled people, not processes, that create great products.

So-called “lean” organisations invest heavily and continuously in the skills of product developers, and rather than developing single products, they think in terms of streams of products.

By making people the backbone of the product development system, companies can achieve a triple win: increased innovation, faster time to market, and lower costs."

Real innovation only happens through actions, so this training includes the experiences of going through the real world challenges of bringing a new innovation to market, forcing employees to get outside of the office and their comfort zone, interviewing customers in the real market, discovering that many of their assumptions about their innovation ideas are wrong.

We provide the Master Classes and experiential programs needed to empower your most important asset - your people - to move beyond the idea stage. We also help you educate your board and key management stakeholders and train your own people and certify them as trainers enabling you to own and run your own innovation process.

Learn More


Because executing your existing business model is not enough to sustain your business in the future, we need new and different methodologies geared towards searching for and testing new business models. We need new methodologies optimised for the unknown, for de-risking high risk ventures and achieving substantial results. And in these rapidly changing times, you need those results much faster than in the past to be able to exploit a competitive advantage.

The Lean Startup methodologies (Business Model Generation, Customer Development, Agile Engineering and Innovation Accounting) offers teachable proven methods to search faster, decrease risk and produce measurable results that matter.

Even the Harvard Business Review already realised "The Lean Startup Changes Everything" in 2013:

"[...] as its practices spread, they’re turning the conventional wisdom about entrepreneurship on its head. New ventures of all kinds are attempting to improve their chances of success by following its principles of failing fast and continually learning.

And despite the methodology’s name, in the long term some of its biggest payoffs may be gained by the large companies that embrace it."

Now is the time for you to embrace it too.

Learn More

Programs & Processes

One of the key success factors of large companies is the execution of scalable and repeatable processes. To enable successful continuous innovation in your organisation, you need to stop thinking about innovation as an exception. Innovation happens as a deliberate result of a disciplined process integral to all areas of your organisation, not by accident.

We help you integrate and manage innovation as a scalable and repeatable process - an innovation pipeline - that is capable of delivering measurable results 50x faster than traditional innovation methods, enabling your company to place many more little bets, decrease risk and cost of innovation overall, increase invest and autonomy in each respective venture over time based on real data instead of gut feelings, eliminating risk and increasing investment at each phase, at any given time.

Each phase of the innovation process comes with its own set of programs relevant to the respective stage and modelled from the best examples in the startup and venture capital world, providing a transparent and predictable framework for managers, stakeholders and employees, helping you decide which innovation ventures to kill or extend at every step of the discovery, exploration and validation phase and which at the end to spin in or spin out to exploit.

Learn More

Innovation Metrics & KPI

Metrics and KPIs are an integral part of what makes a great company operate successfully. However, you cannot apply the metrics and KPIs of business as usual to your new innovation ventures as they are operating with a whole other level of uncertainty, searching for the new business models - not executing the existing one.

Innovation needs radically different ways of measuring performance and readiness than business as usual. The Innovation Readiness Level (IRL) is a new way to help you quantify relative risk based on the Technology Readiness Level (TLR) created and applied by NASA and the US Department of Defence and also used in European organisations like ESA.

The IRL provides you with a data-driven metric to base your investment decisions on and it is adaptable to your company's innovation strategy needs, helping you prioritise for speed and risk.

Learn More

Management Tools

Successful innovation at scale also requires new digital management tools, because the old ones are geared towards forecasting based on past operational data from your existing business model. As innovation ventures by their very definition is doing something nobody has done before, they do not have any past relevant operational data to forecast on. Instead, we need new management tools that track the verification progress of new business models in a scientific way. Tools that provide real data on how the innovation ventures are actually performing - both today and comparable over time.

We have partnered with Launchpad Central to provide you with some of the best tools of the trade. Based in Silicon Valley, Launchpad Central provide centralised platforms like Launchpad and Glidr for your enterprise innovation portfolio management needs. The software enables teams to track and analyse the evolution of their business model and make data-driven decisions in the search for product-market fit. At the enterprise level, it turns team activity into data that rationalise startup metrics with important business KPIs with easy dashboard views, helping executives and managers compare projects and make more informed decisions about what to move to the next step of the innovation process. Users include Roche, Genentech, Jones Lang LaSalle (JLL), and Mayo Clinic as well as over 120 universities (like Stanford, Berkeley, Penn, etc) and startup accelerators (like The National Science Foundation, Dreamit Ventures, Clean Tech Open, etc) worldwide.

Learn More

Innovation Outposts

Countries in the colonial era launched expeditions into unknown territories in search of new economic advantages. The people who embarked on these journeys were colonists who gave up some of their safe and predictable surroundings in the old world in order to achieve power and autonomy in the new world.

When an innovation venture reaches a certain stage, corporations need to enable the people driving the ventures to embark on their own path to autonomy, and the research shows success is most likely if this takes place at a location outside and removed from daily operations. We call these corporate colonies "Innovation Outposts".

We work with innovation centres and facilities around the world to provide access and closeness to industry clusters in e.g. Germany, BeNeLux, Scandinavia, Tel Aviv and Silicon Valley. We also help companies set up their own Innovation Outpost closer to home.

The Outposts come with a turnkey program and schedule analogous to the best startup accelerators in the venture world, supporting the outpost inhabitants achieving the metrics that matter in a learning startup environment, out of reach from "business as usual".

Learn More

Human Assets

People are your most valuable asset because innovation and growth depends on people. The number one factor venture capitalists use as their success criteria for investing in a startup is people. Because only people can transform a novel idea into an actual new successful business at scale. And only the right kind of people can transform ideas into successful actions.

And we are not talking about people from outside, but the people you already have on the inside - those who really understand your strengths and weaknesses, those who are already close to your customers and markets.

However, most people working inside a corporation are there because they have self-selected to prefer security and stability - the polar opposites of autonomy and uncertainty - the factors that attract the entrepreneurial types perfect for running innovation ventures. So you need a way for your most entrepreneurial employees to self-select and step forward. Because you cannot just appoint or "promote" people to be leaders of your innovation ventures. You cannot apply arbitrary selection and expect people to be successful.

That is why we provide you with proven programs enabling all of your employees to have an equal chance to participate and self-identify in a safe experimental learning environment with no risk of adverse consequences.

We also know that many corporations sometimes lack certain skills or capabilities internally, that's why we also help augment your innovation ventures by providing expert human assets from the outside to complement you internal ventures if needed.

By bringing in experienced entrepreneurs, providing your ventures with effective and experienced mentors, we also help move your innovation teams further faster, raising the bar in intellectual honesty and expectations towards actual progress.

Learn More



Our Programs

To Discover, Explore, Validate & Exploit New Opportunities

One of the key success factors of large companies - the factor that made them successfully large in the first place - is the ability to predictably execute scalable and repeatable processes. But some companies seem to forget that when it comes to innovation. Instead, many still believe that innovation is somehow different. That innovation somehow happens by chaos and random chance. By some sort of magic black box process. But of course, as we know by now, successful continuous innovation only happens as a result of a deliberate, disciplined, repeatable process integral to your company.

We know now that innovation usually follows a common path from idea to successful commercialisation. This path or lifecycle can be divided into phases. And each phase has its own requirements, risks, success metrics (KPI) and goals.

Together with our customers, we have developed programs that fit these respective phases and stages. They are modelled on the best practices in the startup and venture capital world and provide a transparent and predictable framework for your managers, stakeholders and employees. They also help you in the decision process to decide which innovation ventures to kill or extend at every step of the discovery, exploration and validation phase and which at the end to spin in or spin out to exploit and commercialise.

These programs, when executed collectively and continuously over time, form an innovation pipeline, a scalable and repeatable process that is capable of delivering measurable results up to 50x faster than traditional innovation methods, increasing the throughput of new ideas tested, the probability of their success while decreasing risk and your total cost of innovation.


Start Phase: Educate your people

Before you can expect any kind of change, it all starts with education. Because you don't know what you don't know - so how will you know how to do things differently and more efficiently without new knowledge and insights? You also want to make sure everybody is onboard and establish a common language and understanding around what innovation means in your company and how and what your company is doing and why.

How you start is much less important than that you actually do start by taking action today. Here are some of our most popular educational starting points designed to kickstart lasting change in your company.

Innovator Masterclass

Innovator Masterclass

It all starts with education of your number one asset - your people. This highly popular program enables your people with the latest proven methodologies and processes to master innovation and move their ventures forward in an environment of extreme uncertainty with autonomy.

This program condenses all of the latest proven scientific methodologies and processes you need to know and master into three or five compact days. It has been developed based on the successful "How to build a startup" curriculum from Stanford and Berkeley and designed to deliver the essentials as fast and as hands-on as possible.

Monika Kapoor, Telefonica

Innovator Masterclass @ Telefónica

The three day version will have taught the participants everything they need to know about applying the new methodologies for rapid business innovation collectively known as “Lean Startup”, the five day course allows for the gathering of more actual customer insights and building an actual Minimum Viable Product (MVP) making it particularly ideal to kickstart very early stage ventures and prepare first-time entrepreneurs.

This program is also very well-suited for working with actual pre-existing ideas or challenges, not just theoretical exercises.

Learn More

"Thank you for great the Innovator Masterclass - we all loved it!"
- M. Kapoor, Manager at Telefónica (customer, Innovator Masterclass for Corporates)

The Keynote

The Keynote

A well-placed Keynote speech, often at an pre-existing internal company event or summit, can help to establish a common language and a first step to understanding the innovation challenges of today and tomorrow.

The Keynote gives an overview of the options available, the why and the how the game of innovation and growth has changed, where we are heading, and how other industry leaders are dealing with it.

For companies confronted with numerous challenges and a multitude of possible solutions, the Keynote helps illuminate the different choices and paths available - and the consequences of inaction.

It can serve as a motivational rally or it can stir things up to instil urgency and immediacy - for all employees, managers or just the board - depending on your needs and goals.

The Keynote is an easy and fast way to establish a common language around your innovation challenges and kickstart the conversation about change throughout your company.

Learn More
Pitching Masterclass

Pitching Masterclass

To secure further support, corporate innovation ventures usually need to convince their stakeholders and management. The Pitching Masterclass is a full day hands-on workshop program that will teach them how to successfully and professionally do just that. It has been designed for a corporate context and includes the reality of the startup and corporate venture capital world of today.

Not only is it covering the basics of how to pitch your venture to stakeholders for buy-in and funding, but it also goes into detail about metrics, market analysis, customer acquisition strategies, business models, etc, and helps the participants get into the mindset of their stakeholders, potential sponsors and decision makers.

The primary goal of the Masterclass is to prepare employees with the knowledge and skills to convince stakeholders for buy-in and further investments, the secondary to sensitise employees to the level of preparation needed to secure support and funding, and the third to help your ventures further refine and develop their plan and strategy during the Masterclass, getting critical expert feedback and evaluation on the actual venture and the thinking (or lack thereof) that went into it so far.

We offer two versions of this program, one for events, programs and organisations working with early-stage startups (Pitching Masterclass for Startups), and one for corporations supporting their innovation projects or events, each tailored to the respective different needs and goals (Pitching Masterclass for Corporates).

Learn More

"Thank you very much for a mind opening experience! It has been a long time since I learned so much (and I have participated in over sixty other programs of this kind over the years)- very interesting and helpful! And all that in a very nice atmosphere, including your very diplomatic but effective way of putting the finger on “weak spots” and without any boring parts!"
- Dr. D. Heistenrüber, Head of Zentis Research (participant, Pitching Masterclass for Corporates)


The Tech Briefing

The Tech Briefing

Nano, Crypto, Blockchain, AI, VR, AR, IoT, ICO, NFT, WTF? What's behind the buzzwords and acronyms? Understanding emerging new technology trends, how they threaten your existing business and which opportunities for innovation and growth they offer can be hard to identify and comprehensively understand.

How do you separate signal from noise, hype from reality, short-term from long-term threats and how do you spot and understand the opportunities for your business before it's too late? Our Tech Briefings are a perfect fit for management and innovation ventures that need to get up to speed quickly and comprehensively.

We believe startup founders with a real vested interest in - and experience with - the tech, not consultants, are best suited to give you an unbiased, leading-edge insight and to answer your pressing questions to help you better understand. That's why we have partnered with over 200 successful startup founders around the world to be able to give you exactly the knowledge you need to get up to speed in less than a day.

Learn More
Master Tech

The Tech Sprint

So you understand the new emerging technologies and how they relate to you and how they might disrupt your business - in theory? But how do you apply this knowledge and how do you start getting a better understanding of what can actually be achieved applying it and how does it fit with your company or innovation venture - or what needs to change for it to be integrated?

Our hands-on Tech Sprint program is designed to get management or innovation teams up to speed on how to actually apply the emerging technology in question and building a comprehensive understanding of it through actual experience, through actively working with the tech together with domain experts.

Within a week of sprinting your management or innovation teams will have reached a whole new level of understanding, insights and domain expertise through learning by doing, applying the technology in ways relevant to their goals.

Learn More

Ideation & Discovery Phase:
Innovation Sourcing, Curating & Prioritization

The innovation process starts with people and ideas - you need both. Not one without the other. It can be helpful to think of innovation as a numbers game; The more innovative people and fresh ideas you have available to you at any given time, the better your chances of success. It is thus imperative that you start identifying and recruiting innovative people and generating and tracking new innovative ideas inside your company - continuously, predictably and transparently.

But how do we enable this continuous flow of innovative, capable employees and great ideas? How do we make sure we identify problems, ideas, and technologies that might be worth investing in. How do we generate this perpetual "dealflow"?



Dealflow Generation

Successful companies and venture capitalists share a common trait; The quantity and quality of the Dealflow they are able to generate.

Dealflow is the amount and quality of innovative people and ideas available for your company to place a bet on to succeed at any given time. However, 9 out of 10 innovation ventures fail, so you have to be ready dig through a lot of coal to find the diamonds.

The amount and frequency of the small bets you are able to place and how fast you can decide if it’s coal or diamond directly correlates with your chances of big successes. It's simple maths; Having a good Dealflow is where your innovation process starts. It's the broad left side of your innovation funnel.

At this stage, quantity is more important than quality. You want to recruit as many potentially innovative employees as possible, as fast as possible - and record and have them start exploring as many innovative ideas as possible, as autonomously as possible, with as little managerial red tape, commitment in money and resources as possible.

This early, we don't know if the idea is viable and we usually don't even know which category of innovation it belongs to (Horizon 1, 2 or 3) yet, so let's enable employees to put in some work on their own to discover where the ideas could lead and if they are really serious about pursuing them - in parallel to doing their "normal" job.

Filtering, evaluation, and a more substantial commitment in the form of support and allocating resources will follow later - if and when something interesting materialises. At this stage we are just enabling people and possibilities, as many and as fast as possible, and with as little resources committed up front as possible.

We provide a number of easy and proven programs, varying in length and resource-intensity, that let your employees autonomously generate and pursue innovative ideas - e.g.

  • Hackathons
  • Challenges
  • Google Design Sprints
  • Bootcamps
  • Adobe Kickbox
  • & more...

Programs explicitly designed to help you identify and recruit internal talent and discover new innovative ideas with very little resources, red tape, and commitment up front.

Learn More

Startup Engagement

Many companies and organisations look to engage with startups - but does it make any sense? And if it does - how? Where to start?

There are many ways to engage with startups. Depending on your goals (and your budget) - some make much more sense than others. Because of our startup entrepreneurial roots, we also knows what makes sense to startups, making sure your strategy and programs are authentic.

We help organisations and corporations reach their startup engagement goals by assesing existing efforts, co-creating engagement strategies, and running & managing the programs in their strategy - in part, just at the start, or completely outsourced.

Learn More
A diagram of Startup Engagement Tools vs Corporate Goals
Kill Your Company Workshop

Kill Your Company

...before someone else does. The popular "Kill Your Company" workshop program is an excellent starting point for your management to diagnose the current innovation capabilities and identify the short, mid and long term threats and opportunities with your current business model.

This strategy workshop will help you understand key emerging trends and how you can use them to create new opportunities for your current products and services and how your business model may be in danger of being disrupted and how to deal with it today - before tomorrow when it's too late. You will be developing growth strategies to anticipate the trends that will most impact your business and envisioning your ideal future product, service, or business model, and design a roadmap to guide your teams in their innovation efforts towards achieving your vision.

If you are wondering where to start with innovation and digitalisation in your company, the "Kill Your Company" program is perfect for you. It will provide you with a list of problems, ideas, and technologies that might be worth investing in - a roadmap to what, how and why.

Learn More
Innovator Bootcamp

Innovator Bootcamp

You cannot support and fund every single idea - and working at the speed and with the uncertainty of innovation is not for everybody. You've got to filter and select the ideas and people to move forward. Our Innovator Bootcamp program is designed to turn up the heat and serve as an eye-opener for your employees.

For you as a potential investor and stakeholder it's a natural way to filter and select which ideas and people to move forward, and a scalable and repetable way to train employees by letting them flex their entrepreneurial muscles and practice new ways of working.

For employees, it's a welcomed break to work on something new and exciting outside of business as usual in a setting outside of business as usual, learning new skills and tools, new ways of working - providing an authentic hands-on opportunity to be seen and heard - a way to earn their innovator wings in the company in a fair, objective, and transparent way.

Within two intense days, the participants will have gone from pitching their idea to their peers, having formed teams around the most popular innovation ideas, developed a Minimum Viable Product, talked to customers, pivoted to present their results before a panel of stakeholders.

The Innovation Bootcamp is an intense full two-day program that puts the participants through the actual experience of running an innovation venture.

Innovation runs on people. Not any kind of people but a special type of people known as entrepreneurs, people comfortable working under extreme uncertainty and ambiguity - so you want to make sure that your people are enabled, that they have the skills, methodologies and growth mindset needed for the long, hard and chaotic path of an innovation venture from idea to a successful product or service in the market. That's why its primary goal is to provide ultrafast vetting (or due dilligence, if you will) of the people and ideas under consideration for further funding and allocations to proceed beyond the discovery phase and onto the next exploration phase. Because you want to make sure that you are not sponsoring a team just looking for a "corporate vacation" - a break and distraction from daily operations - before allocating further time and resources and doubling down in the exploration phase.

The secondary goal of the Innovation Bootcamp is to train and prepare employees for the level of intensity and uncertainty they will be working under if they wish to proceed to explore their innovation venture further. Some may wish to hand it off to someone else or step down at this point, providing a soft exit with no detrimental effects to their performance review and career - because failure is assumed from the start and the stakes are still relatively low.

Thirdly, it's an early opportunity to asses and sort the class of innovation (Horizon 1, 2 or 3) the ideas belong in and allocate them to the respective tracks, departments or programs before proceeding.

Learn More
Innovator Bootcamp

Growth Boards

To help manage their innovation pipeline, companies like GE and Citibank have developed innovation-focused teams that act like startups. These companies utilise "Growth Board" meetings to help the decision-making and ensure the efficiency of their innovation goals.

Growth Boards are interdisciplinary, interdepartmental teams of your employees (and sometimes also consist of outside experts) that meet regularly and behave the way a board of investors would for a young startup in the venture world.

In a startup, the board generally hears from company founders. An internal growth board in a bigger organisation creates a single point of accountability for innovation teams that are operating as startups.

A Growth Board has three responsibilities: One, ensuring that the innovation team is held accountable to the goals. Two, acting as the mediator between the innovation team and the rest of the organisation. Three, deciding to provide "metered funding" (a fixed amount of time, resources and money) and usher the specific teams on to the next step at the different stages of the innovation pipeline - if and when KPIs are met.

Growth Boards bring data-driven decision-making, order, and accountability to ambitious innovation experiments.

We help you create the Growth Boards for your specific innovation needs to support your decicion making at all stages of your innovation pipeline.

Learn More

On Avoiding the Innovation Theatre

WARNING: Many companies only scratch the surface of innovation, never moving beyond the fist phase, the discovery phase, also known as the "ideation" phase. Failing to move past ideation is unfortunately one of the most common pitfalls in corporate innovation. Because doing ideation sure feels right; You're doing something. Employees are happy. Management is happy. Things are happening. At least temporarily.

But constantly doing ideation and failing to move beyond into exploration is the equivalent of running an innovation theatre - for your employees, your management, your shareholders and for yourself.

Unless you enable your people and ideas to move beyond this earliest of phases, it's never going to move the needle, never going to be measurable on your bottom line, never going to future-proof your business against disruption. It's fun and it sure feels good - but it's not enough to create new growth, not enough to prepare your company for tomorrow.


Failing to move internal innovation ventures beyond the ideation stage is the equivalent of putting the company on an all-sugar diet; It sure feels good - and it can infuse some needed short-term energy - but we all know it's going to lead to some serious health problems down the road


The consequences of not having a credible answer to what's next for the people that are generating new interesting business ideas at ideation initiatives like your R&D, hackathons, idea sprints, kickboxes, bootcamps, or design thinking workshops are adverse effects like demotivation, dissappointent, and total loss of credibility in the eyes of your most valuable assets - your most talented people (in addition to the obvious - but often glossed-over - fact that you are not creating new growth for your company this way). It's a common killer of the spirit of innovation in your organisation.

Because ideation alone is never going to have a meaningful effect on the bottom line - it cannot support sustained growth nor help prepare your company for the future on its own.


Ideation as the only step in an innovation pipeline is equivalent to running an Innovation Theatre - an expensive entertainment show - incapable of creating real innovation & growth

Ideation without exploration and execution might feel good short term - and everybody needs to start somewhere - but if exploration and exploitation eventually doesn't follow, pretty soon it's going to become demoralising and wasteful



Exploration Phase: Testing - What's Next

The logical tried and tested answer to what comes next after the discovery or "ideation" stage is exploration. Because instead of immediately going ahead and throwing money and resources at developing a new idea with a most likely untested team - like we would have done in the past, we now know it's well advised to first take a little time to explore and learn if the people are indeed capable of creating new ventures and future growth and if the business opportunity and the idea is indeed valid.

This is however not the time to be taking the people completely out of daily operations and investing in building a prototype product as we might have done in the past. Instead, we now know that you can massively improve the success rate of an innovation venture by building Minimum Viable Products (MVP) instead of feature-complete products, and moving in incremental steps - iterations - at the blistering faster pace of a startup, giving results faster, testing the basic assumptions about new business opportunities in the real marketplace in weeks instead of quarters or even years, allowing for complete changes - pivots - to the original idea with no risk of a huge public failure in the process.

At a fraction of the time, cost, and risk of even a single failed traditional prototype development or flopped product launch in public, adding an exploration phase before launching anything is a no-brainer.

Lean Launchpad

Lean Launchpad

The Lean Launchpad (LLP) is the world's premier early-stage support program developed by the father of the Lean Startup, Steve Blank at Berkeley and Stanford, adopted by e.g. the National Science Foundation's iCorps and the US Department of Defence's "Hacking for Defence" programs and universities and accelerators around the world. It’s the scientific method applied to entrepreneurship; A cohort-based, fully experiential, data-driven framework to help push early-stage innovation ventures towards a product-market fit and metrics that matter by getting out of the building and doing the hard work needed to test their hypotheses, supported by experienced internal and external mentors and held accountable by regular peer reviews.

This program is the answer to how to support early stage innovation ventures moving into the exploration phase. Without having to double down too soon, it provides you with a quick, transparent and consistent way to explore the opportunity and decide if the ideas and people are worth investing further time and resources in based on actual data.

Trusted and used by corporations and organisations like Deutsche Telekom, General Motors (GM), Time Warner, Coca Cola and governmental organisations like The National Science Foundation (NSF), The US Department of Energy and The US Department of Defence.

Andi Dreger, digitalHUB Aachen

Lean Launchpad @ digitalHUB Aachen

Taught at over 400 universities and at over 60 incubators and accelerators worldwide and over 300 educators independently trained and certified per year, the LLP program is the answer to how to educate and support early stage innovation ventures to reach a decision if the ventures are worth investing further time and resources in.

The program is ideal for Horizon 2 and 3 innovations and available as a 5, 12 or 24 weeks program depending on the speed and maturity of the results your innovation KPIs requires, and all our Lean Launchpad programs come with a Certified LLP Educator trained at Stanford by Steve Blank.

We offer two versions of this program, one for programs and organisations supporting early-stage startups and one for corporations supporting their innovation projects, each tailored to the respective different needs and goals.

Learn More

"We've been working with +Andersen for over 5 years now, and together we have achieved an incredible survival rate of 87% (of our incubated startups supported by +Andersen) that are still in bussiness after 1 year, as opposed to the industry average of a mortality rate of 90%, a statistic we are very satisfied with and quite proud of having achieved together!"
- A. Dreger, Head of Incubation @ Digitalhub Aachen (customer, Lean Launchpad)

"This [program] was the best that could have happened for us - it gave us the extra boost and support we needed at this stage!"
- P. Scholz, Head of Design & Marketing @ Kowalytics (participant, Lean Launchpad)


MVP as a Servíce

MVP as a Service

Great prototypes, or Minimum Viable Products (MVP), can be hard to build. And let’s face it - for most corporate innovation ventures it’s made even harder because they don’t always have the skillsets or capabilities to produce them internally and in the extremely short time needed. And even if they do, they often don't have the time required, as they are already busy working on the existing core business.

That’s why we have partners who are reliable experts at building MVPs and masters of rapid prototyping, both in software and hardware, enabling your innovation teams to focus on testing and validating the business opportunity and getting close to the customers.

From Mobile Apps to Nanotech, our partners are all based in Europe and the US and are trusted by global iconic brands to do their rapid prototyping and MVPs for them.

For some companies, it makes sense to develop and internalise these capabilities within the innovation departments over time. We got you covered right now, so your teams can build their MVPs today and your management can start exploring if and how these capabilities can be internalised over time.

Learn More

Validation Phase: Incubation / Acceleration

Countries in the colonial era launched expeditions into unknown territories in search of new economic advantages. The people who embarked on these journeys were colonists who gave up some of their safe and predictable surroundings in the old world in order to achieve power and autonomy in the new world.

Like the explorers in the colonial era, when an innovation venture reaches a certain maturity stage, you need to enable the people driving the ventures to embark on their own path to autonomy. And you need to provide them with what they need to be successful on their journey; A 100% of their time will now have to be allocated exclusively to the innovation venture at 99% autonomy, an off-site location removed from business as usual is needed to house them, and just enough money given to get them through to the point of generating metrics that matter.

A high number of innovation ventures fail before reaching the validation phase. That's why leading up to this validation stage, the commitment in time, money and resources allocated to the innovation ventures are held at a minimum to minimise risks and avoid detrimental consequences of failure. However, for innovation ventures having reached this stage, it's now time for you to double down and let the teams go all in and validate their product-market fit and prove it with metrics that matters.

Innovation Outpost

Innovation Outpost

When an innovation venture reaches a certain maturity stage, corporations need to enable the people driving the ventures to embark on their own path to autonomy, and the research shows success is most likely if this takes place at a location outside and removed from daily operations. We call these corporate colonies "Innovation Outposts".

You may already know these kinds of programs from the outside world of venture capital and startups where they are called "accelerators" (cohorts, metered funding, time-based) or incubators (not time-based, no cohorts, no funding, office or lab space). Our Innovation Outpost program is the Startup Accelerator program adapted for your internal corporate innovation ventures.

Innovation Outposts are critical for two main reasons:

One, it provides the inhabitants with shelter from the cold strong hand of "daily operations". Out of reach from business as usual, the innovation ventures can focus exclusively on their projects instead of being constantly pulled back in and distracted from their own goals.

Two, it provides autonomy, structure, support and unambiguous expectations towards activities and deliverables from the teams in the outpost. With a fixed program duration of usually three, six or nine months depending on your priority of speed versus risk, the innovation ventures are working on validating their problem-solution and product-market fit, moving towards metrics that matter - real data from the market - supported by experienced mentors and driven by a cohort-based, peer-review process.

At the end of the program, which length is taylored to the speed and quality priorities of your innovation KPI, teams will have to pitch stakeholders using the real metrics they have achieved for continued support and the resources needed to advance to the next step, which usually means spinning the innovation out or in.

Through our partners running innovation centres and facilities in the most relevant innovation clusters around the world, we can help you embed your Innovation Outpost teams in a large range of relevant places. And if you want to set up your Innovation Outpost closer to home, we can help with that too.

Learn More

Startup Scouting

A good way to stay ahead of your competitors is to keep a closer eye on the potential disrupting startups in your industry than they do, and get to know these startups early, when they might still provide you with an opportunity, a competitive edge - before it is too late and their already eating your lunch.

For companies looking for a new product or market - or a new "edge", innovative startups can provide technology and ideas to kickstart new growth.

And it's essential to companies pursuing mergers & acquisitions as a growth and innovation strategy to know the current startup landscape at any given time, track the opportunities as they develop - and to get to know the interesting leads as soon as possible.

+ANDERSEN is uniquely positioned in the startup world and a trusted intermediator between corporate management and startup founders. We are able to find and help you track the startups relevant to your goals worldwide - and when you are ready, to reach out and facilitate contact.

Learn More

Exploitation Phase: Integration / Refactoring

Once your innovation teams have reached a maturity stage where they are now operating in the market and generating metrics that matter, effectively having now reached product-market fit, do you spin the venture out or do you spin it in, either in an existing department or by creating a new one?

Decisions will have to be made that come with a number of serious challenges; Will the leaders of the innovation venture be the managers of the new spun out entity, in the interim, permanently or is it time for someone else to take over? What will ownership and liabilities look like? Spinning it in, how much technology and legal debt will there be to clean up? And if the new innovation is disrupting the current business' core, how will you deal with it? How will the company deal with it?

Scaling Up

Scaling Up,
Spinning In / Out

For most medium to large companies, innovation only becomes relevant, only matters to growth, only measures on the bottom line when executed at scale. And operating at an order of magnitude higher scale than a small startup-like innovation venture requires completely different management, organisation, structure, resources, tools and leadership and management experience. How will your small successful innovation ventures be able to make the final leap and scale up quickly and successfully?

Spinning in (if the innovation is Horizon 1 or 2, it's time to integrate it into your existing organization) or spinning out (Horizon 3 innovations are more likely going to be set up as their own entities or at least their own new divisions) to scale up is in many ways similar to a merger or acquisition out in the venture world. And we now know that Mergers & Acquisitions fail up to 90% of the time according to scientific research - That's why we help you master this final stage in the innovation pipeline to avoid ending up killing your new successful innovation ventures just before the finishing line.

Our team of associates; entrepreneurs and former corporate managers who have successfully sold, acquired, spun in and spun out ventures can help you manage and navigate this final stage to avoid catastrophic failure instead of what should be the victory lap.

Learn More

Management Tools & KPI

Successful innovation at scale also requires new digital management tools, because the old ones are geared towards forecasting based on past operational data from your existing business model. As innovation ventures by their very definition is doing something nobody has done before, they do not have any past relevant operational data to forecast on. Instead, we need new management tools that track the verification progress of new business models in a scientific way. Tools that provide real data on how the innovation ventures are actually performing - both today and comparable over time.

Management Tools

Management Tools

Through our partnership with Silicon Valley based Launchpad, we provide some of the best management tools available like Central (PDF) and Glidr (PDF) for your enterprise innovation portfolio management needs.

Enable your innovation teams to track and analyse the evolution of their business model and make data-driven decisions in the search for product-market fit through all the phases of innovation.

Turn team activity into data that rationalise startup metrics with important business KPIs with easy dashboard views that help your executives and managers compare projects and make more informed decisions about what to move to the next step of the innovation process.

Users of Launchpad's management tools include Roche, Genentech, Jones Lang LaSalle (JLL), and Mayo Clinic as well as over 120 universities (like Stanford, Berkeley, Penn, etc) and startup accelerators (like The National Science Foundation, Dreamit Ventures, Clean Tech Open, etc) worldwide.

Learn More
Management Tools

Innovation Metrics

Innovation needs radically different ways of measuring performance and readiness than business as usual. We work with the Innovation Readiness Level (IRL). Its a new KPI to help you quantify relative risk based on the Technology Readiness Level (TLR) created and applied by NASA and the US Department of Defence and European organisations like the ESA.

The IRL provides you with a data-driven metric, a new KPI, to base your investment decisions on and it is adaptable to your company's innovation strategy needs, helping you prioritise for speed versus risk.

For your employees, the IRL is a metric for self-assessment that sets transparent expectations for what their innovation ventures need to reach to be allowed to proceed to the next stage and receive further support and investment.

Learn More

Human Assets

People are assets, not resources to be spent. It's your most valuable asset because innovation and growth runs on people; Only people can transform a novel idea into an actual new business. And only people empowered with the right skills, tools, and processes can transform ideas into successful actions inside the company.

It's the "x-factor" that will make the difference between success and failure.

Train the Trainer

Train the Trainer

Innovation in your company will never happen by external consultants and M&As fails more often than marriages on average. It has to come from the people you already have inside, those who really understand your company’s strengths and challenges.

That's why our mission is to empower you to manage and run your own innovation inside your company, by yourself, using your own people.

We help you train and certify your key asset, your employees, turning them into change agents that will educate, train, manage and run your own internal innovation programs by themselves inside your company over time.

Learn More
Mentors as a Service

Mentors as a Service

+ANDERSEN is as far removed from consultants as can be. We are first and foremost entrepreneurs. We only work with other founders with track records. We are all entrepreneurs who know from first-hand experience what we are talking about and we have the additional required corporate experience to boot, enabling us to speak your language and transfer our knowledge successfully to you in your corporate context.

We can augment our programs at all stages of the innovation pipeline with experienced entrepreneurs as mentors from our international network of over 200 successful founders, providing you with the domain expertise from software, hardware, B2B, B2C, SaaS, Blockchain, AI, Machine Learnin, IoT, Mobile Apps to Nanotech, Fintech or Miltech.

For innovation managers, we also offer coaching and shadowing with experienced entrepreneurs, to help you implement and manage your innovation program successfully.

Our global mentors have raised millions in venture capital, sold their company through M&As or gone public through IPOs.

Learn More
Experts as a Service

Experts as a Service

Innovation teams missing key skillsets are at best highly inefficient. At worst, not fit to operate.

That’s why we help augment your innovation ventures at all stages of the innovation pipeline from a pool of domain experts like startup founders, art directors, UI designers, UX designers, copywriters, hardware engineers, growth hackers, data analysts, product designers, software engineers, etc to help complement and fill the gaps in your teams’ skillsets.

These international experts work alongside in your teams on-site or remote, full-time, part-time, for the whole duration or just in certain phases or just to complete certain objectives or milestones - when you need it, the way you need it.

Either temporary by bringing in external talents or by helping you build these capabilities into your innovation department over time.

Learn More



The +Andersen Innovation Pipeline

Curate, Prioritize, Explore, Validate, Accelerate, Exploit - repeat

A diagram of the +Andersen Innovation Pipeline



Lean Launchpad at digitalHUB Aachen

Andi Dreger, digitalHUB Aachen

“Working with +ANDERSEN for over 5 years, together we have achieved an impressive 87% survival rate for the startups participating in our incubation program!”

Andi Dreger - Head of Incubation at digitalHUB Aachen

Watch the video



Innovation & Growth Through Science + Entrepreneurship since 2013


We exist to empower companies and organisations to manage and run their own continuous innovation, inside the organisation, by themselves, using their own people - at 50 times the speed of traditional innovation programs.

And innovation in the organisation can never be driven or led by outside consultants.

It has to come from the people already on the inside, those who really understand the organisation's strengths and challenges.

+ANDERSEN consist only of experienced founders - practitioners who have actually been there and done that - zero consultants or academic theorists.

We provide actionable answers for medium and large companies and organisations to the questions of how to attract, motivate, support and retain your innovative people and how to generate, discover, explore, and exploit innovative ideas for new measurable growth from within.

Innovation without measurable results that matter kills motivation, kills initiative, kills companies and we know from first hand experience that the best way to achieve measurable innovation predictably and continuously is to combine science with entrepreneurship.


because the scientific method to test and measure what works and what doesn't is the best one yet

Entrepreneurship because entrepreneurial people is the very instrument of innovation

The Startup Way because a startup is the optimal vehicle for disruptive innovation at speed


+ (plus), because we add value to your existing assets - we work together with your people - not in parallel or instead of you.

Andersen, because we believe there's nothing more honest and accountable than naming the company after the founder. What you see is what you get; We have skin in this game.

Associates, because we recognise that the best innovation talents - the real operators, the real entrepreneurs - are not employable. That's why we only work with entrepreneurs as independent associates - zero consultants or academic theorists on a monthly salary.


In not so many words, we help companies get ready for tomorrow today - the startup way.



For Executive C-Level Managers

  • We provide you with tested, proven, actionable answers to the questions of how to generate, discover, explore, and exploit innovative new business ideas from within the company
  • Help create and nurture a sustainable innovation culture
  • Developing or improving a sustainable and predictable innovation strategy
  • Support digital transformation and change management
  • Enabling a more lean and agile company
  • Achieving innovation results at 50x the speed of traditional methods
  • Defining, creating, or improving innovation governance in the organisation
  • Innovation Masterclasses for executives


For Innovation Managers

  • We help you design, improve, and manage innovation programs
  • Support with securing buy-in from the board and executive management
  • Help with implementing innovation programs and strategies
  • Empowerment through our Innovation Masterclasses for Innovation Managers


For Innovation Catalysts

  • We train you as the trainer, making you independent of external trainers or consultants
  • Empower you through our Masterclasses on the different innovation methodologies (e.g. Pitching & Getting Stakeholder Buy-In, Lean Startup, Innovation Accounting, Design Thinking, Customer Development, Agile Development, MVP, Experiment & Research Design, Business Model Innovation / Business Model Canvas, etc.).
  • Help securing buy-in and support from Innovation Managers to reach your innovation goals


For Innovation Teams & Intra-preneurs

  • We provide you with professional support and coaching free from office politics during your innovation projects
  • Our "Mentors as a Service" gives you real on-demand entrepreneurial knowledge and support from outside the organisation
  • Our "MVP & Potptype as a Service" gives you executing superpowers, delivering faster, better, and often cheaper by using external handpicked teams of experts
  • On-the-job training & education in innovation methodologies
  • Providing structure with programs and frameworks for predictability, efficiency, and stability in your innovation process


For Human Resources (HR)

  • We give you tested, proven, and actionable answers to the questions of how to attract, motivate, support and retain innovative people in the form of education and training through structured programs and processes
  • Quality Assurance (QA), evaluation or support of existing innovation efforts


For Startup Support Programs

  • Providing structure and predictability with support frameworks for accelerators and incubators that are proven to improve startup outcomes
  • We train your startup teams with our programs proven to improve their resilience and quality of results
  • Quality Assurance (QA), evaluation, or support of existing programs


For GOs, NGOs, and Non-Profits

  • We help your startup support programs and entrepreneurship education initiatives with education & training, support programs structured to individual needs, program support and quality control, and management of incubator and accelerator programs
  • We are able to offer GOs, NGOs, and non-profits special rates that meet most regulatory and budgetary constraints



Virtual & Remote Available

Wether your people are in the office on-premise centrally or working remotely, we've got you covered: All our programs and services are also available remote in the video conferencing and remote collaboration tools you already using, live from our streaming studio.

We're also able to help you with moderation and management of your remote online trainings and events.




Select Customers

We work with most industries and verticals worldwide



Some of the corporations and organisations that we have worked with include Deutsche Telekom (DTAG), AXA, USAID (United States Agency for International Development), Philip Morris International, ABInBev, Henkel, International Iberian Nanotechnology Laboratory (INL), Henkel, BMW Group, Zentis, RTL, BARCO, Bertelsmann, Reifenhäuser, ottobock, Vebego, Yello Strom, traveltainment (The Amadeus Leisure Group), dmexco, Carlsen Verlag, Mainzer Stadtwerke, NRW.INVEST, Startup Braga, Founders Foundation, Business France, digitalHUB Aachen, digihub Düsseldorf, digitalhub Cologne, digitalhub Bonn, IHK, AHK, and other iconic brands under NDA.


Entrepreneurial Roots

+ANDERSEN & ASSOCIATES was founded in 2013 by award winning startup founder, digital innovation veteran and entrepreneurship educator Vidar Andersen.

Andersen is also the co-founder of the highly successful enterprise content management system Plone, which users include The FBI, The CIA, NASA JPL, and many more iconic corporations and institutions. His work has been featured and recognised around the world by the likes of New York Times, CNN, TechCrunch, and Die Welt.

As an educator and speaker on startup entrepreneurship, innovation, and digitalisation he has been invited to teach and speak from Stanford, Cambridge, University of Cologne, Karlsruhe Institute of Technology (KIT), Dokuz Eylul University Izmir in Turkey to Qazvin Islamic Azad University (QIAU) in Iran.

Because of his vast professional experience helping large international corporations and organizations like Statoil, TeeKay Shipping, Shell, Esso, Exxon, T-Mobile International, Deutsche Telekom, Lufthansa, The Royal Norwegian Government, The Norwegian Ministry of Education and Research innovate and digitise processes since the mid 1990s, he quickly realised that the Lean Startup methodologies and best practices from the startup world was also highly applicable to the corporate world.

Applying his first-hand experience from both sides of the table, he started researching the best practices from the venture capital and startup world, adapting them to a corporate innovation setting, fine-tuning what worked and what didn't by running experiments, trying out different forms and versions of new innovation programs together with customers.

That is why today +ANDERSEN is able to offer field-tested and proven innovation programs and processes that work for most companies in most industries. Customers include Deutsche Telekom, ABInBev, AXA, Philip Morris International, BMW Group, Bertelsmann, BARCO, Henkel, Yello Strom, Telefónica, Zentis, Vebego, Traveltainment, The Amadeus Leisure Group, Carlsen Publishers, International Iberian Nanotechnology Laboratory (INL), Mainzer Stadtwerke, and more iconic brands still under NDA.


Uniquely positioned

+ANDERSEN is as far removed from consultants and academic theorists as can be. We are first and foremost startup entrepreneurs. We only employ founders who know from first-hand experience what we are talking about and who also have the required corporate experience, enabling us to speak your language and transfer our knowledge successfully to you in your corporate context.

We are uniquely positioned within four core spheres of innovation:


We teach the latest in proven, experienced-based entrepreneurial methodologies from Stanford and Berkeley. We also teach regularly at name-brand universities to stay on top of our teaching game and are up to date on and connected to the latest developments in proven teachable methodologies. We might not be able to teach people how to be entrepreneurial, but we know from first-hand experience that we can teach entrepreneurial people the methodologies to move much further, much faster.


Having over 25 years experience in working with digital transformation and innovation with some of the largest corporations in the world, we know your company is of course not a startup. We intimately know the culture, politics, and processes of the corporate world. We know how you tick. We speak your language. In a field where most only talk about the advantages of a startup, we also know the advantages of the corporation towards innovation and how to leverage them. We know what works - and what doesn't.


We recognise that innovation runs on people; A special type of people known as entrepreneurs. And since it takes an entrepreneur to recognise an entrepreneur, we only employ other entrepreneurs - not consultants - to ensure we are able to recognise your innovation talents, transfer the right knowledge based on actual experience and give effective, independent feedback and advice with the intellectual honesty of peers.


Being founders ourself, we bring you the startup mindset from first-hand experience - we intimately know the strengths and weaknesses of a startup organisation. As we are deeply involved in startup communities around the world, we also provide unparalleled access to new exciting startups and experienced founders with the domain expertise to fit your innovation challenges.



Innovator Masterclass at Telefónica

Monika Kapoor, Telefonica

“Thank you for the great Innovator Masterclass - we all loved it!”

Monika Kapoor - Manager at Telefónica

Watch the video


You + Andersen

We are looking forward to learn more about you




+49 151 40 133 149